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It was the late Lew Childre who innovated many of today's popular baitcast features, such as the low-profile design, a palming side cover and the disengaging levelwind. Lew's pledge is to never forget the importance of innovation. For proof, check out Kistler's offering of the the newest generation of Speed Spool baitcast reels and Speed Spin spinning reels. The right match of a Kistler rod and a Lew's reel is a winning combo!