Let's face it, buying anything these days is a not so personal affair. Even if you get to talk to a rep, you still get the feeling you are being sold.(believe me I know, I'm a salesman) This isn't the Trey Kistler way. How many companies can you walk in to their place of business and see the owner working on the products? Try calling any other major rod manufacturer and ask for the owner. This is a great, family oriented business run by professionals who care about their customers satisfaction. The products easily sell themselves but it is the personal touch that puts them "over the top" for me. If you fish and have never tried one, you owe it to yourself to feel the difference.