by kistlero » 4/23/05 6:35pm
Jack,
I accept your position and respect your opinion. Sorry to hear you feel that way my friend. Please do not group Kistler Rods with the other rod manufacturers by thinking we are just in it for the almighty buck. We have more than money at stake while our mission is much greater than making bigger and bigger profits for ourselves. I'm sure you have heard our goals to help reach others with the gospel of Jesus Christ. Well, it takes money to do that.
We have committed (since day one) to staying out of the big Discounters like Academy, Bass Pros, Wal-MartÌs, Dick's and other marts ( and still do). For six years we have pushed hard to make it with only the small independents and for six years we have just scrapped by while waiting for these guys to support our commitment to them. Well, thanks to you and other dealers, including Cabelas, we have made a name for ourselves by providing the consumer a fine, innovative fishing rod. But not enough of these small independants have joined us in pushing out product which you can't find in the discounters.
I do not think being in your local Gander Mountain will hurt you but rather it will help expose the Kistler Rods name. Your customer will be loyal to you after he sees the rod in the big store for the first time; he just might go buy it from you when he is ready for the purchase. I have seen this happen time and time again. The same goes for catalogs.
I trust this reply is read and heard with a sense of one who really cares for his customer both wholesale and retail.
Respectfully,
Trey Kistler